Who we are
Who we are
Our story
PitchWear Football Merch was founded in 2019 by Maya and James Callahan, a retail pair who wanted to do the one thing they loved most — help fans and players find football merch they could trust on any matchday — and do it properly. What started as a single weekend stall for friends and local supporters in Lower Hutt has grown into one of New Zealand’s most trusted football merchandise shops. Welcome to PitchWear Football Merch, where football apparel, scarves, caps, accessories and gifts come together to create a wardrobe you will remember. From the first browse to the final parcel, we still plan every drop as if we were standing on the terrace ourselves on a busy Saturday morning.
We have always believed that football merch is not a novelty you squeeze between other hobbies. It is a craft. It takes knowledge of fit, an understanding of how different fans dress, and a genuine passion for the game — colour, fabric, print placement, distribution of sizes, and the quiet moment when a scarf finally sits balanced. Step into a shop filled with Fan Apparel, Caps & Scarves, Gifts & Kits, Training Wear, and unexpected accessory finds. From the moment you join, you will need to choose, share, compare, and work with us to uncover the pieces that complete your look before you leave the counter.
Our approach
We prepare every collection with focused attention. That is not a compromise — it is a commitment. Our buyers know every piece in their care by purpose, by season, by the moment customers usually sparkle on matchday. We match fans to products thoughtfully, wrap orders with care, and treat every parcel as if it were our own family stepping up to kick-off. At PitchWear Football Merch, every collection is chosen to make you feel as if you have found merch that belongs to your style. Plan carefully, connect pieces with meaning, try gift sets, and discover details that may lead you closer to stronger fan pride.
Every PitchWear team member completes a full induction including product notes, customer care, packing timing, and communication practice before they lead a live drop week. Some upgrades may be right in front of you, while others will require a different path, a second look at extra accessories, and a little outside-the-box thinking. We would rather give honest advice than watch a great fan leave with the wrong size.
By the numbers